Mobile apps. Desktops. Physical stores. Tablets. Tiktok. The modern marketplace is more diverse and the customer journey of a zigzag nature more than ever, which is why omnichannel marketing is more a valuable asset for businesses that are looking to deliver a better customer experience.
Having the ability to track and measure your campaign’s success is one of the vital powers a great marketer should bear in this digital age we live in, as it’s the basis of optimizing and improving your campaigns, UTM parameters can greatly be of help in measuring marketing effectiveness.
In this guide l dive deep into what UTM parameters are and how to use them to better get more insights and better your performance.
Whether you’re wondering what this is, why you need to implement it or puzzled on where and how to start no more worries we got your back, in this article going deep on what you need exactly to get started with market segmentation and increase your ROI.
Traditional Marketing has for long dominated the marketing space in Uganda, as companies have always raced against each other to take advantage of the so called exposure and brand awareness that traditional media like TV, Billboards always promise.
Digital marketing professions are on the rise in Uganda and this has been attributed to the increase of internet penetration, According to world internet stats there was internet penetration of 40.4% by March 2020 and most of it being via mobile.
Are you a business owner or a search marketer who has heard about PPC, but still wondering where to start, how it is will to impact your business campaigns, and wondering what factors to consider while setting up your campaigns? Well, you have come to the right place, Arrow3Media has compiled a guide for you […]